So, this will be my final blog post (for now?). What a journey it has been. As most followers of this blog will know, whether it be fellow classmates, my friends or even the odd random reader, this blog was created as part of an assignment for a 3rd-year digital marketing unit. As clichéd as …
Category Archives: Uncategorized
Is AR the direction for retailers?
Augmented Reality (AR) is using technology to overlay digital imaging onto a user’s view of the real world. I came across my first major experience with AR when I visited the Digital Art museum by teamLab in Tokyo earlier this year. The exhibition was a maze of fascinating displays of digital art. It definitely exposed …
How private can data be?
In its nature, digital marketing involves the collection, use and dissemination of personal information. Data privacy concerns are on the rise. Cambridge Analytica harvesting the private information of Facebook users received huge backlash. The push for the re-launch of the My Health Record in Australia raised concerns about data breaches. This has meant that there …
Unpacking digital distraction
The ‘always-on’ digital age has increased the time we spend looking at screens and staying online. This has resulted in concerns about productivity, creativity, social cohesion as well as mental and physical health. In the battle to reclaim productivity and creativity, businesses and individuals are taking proactive steps to fix it. The New York Times …
Let’s chat (bot)
Guess what we’re delving into today. You guessed it. Chatbots! I’m sure you’ve encountered these bad bo(t)s before, but let’s give a quick run through of what they are. Chatbots are an AI-powered software that facilitates conversations with customers online. They use a process known as deep learning, whereby the network identifies specific patterns, speech …
FAKE NEWS
You may have heard of the term ‘fake news’ circulating around. Like many other expressions and events, it also has been memefied. However, the effect of fake news on digital marketing is to be taken seriously. Websites that share misinformation often place trustworthy advertisements on their page to appear legitimate. This occurs due to large …
PART 2: Voice Search SEO
Let’s kick on from last week’s topic of Search SEO and move from the keyboard to the microphone. Here’s what we know about Voice Search right now Voice Search (VS) uses voice recognition tech allowing users to perform searches by speaking into a device. Most searches come from mobile devices, but we’re seeing a rising …
PART 1: Search SEO
Types into Google…”Best Açaí bowl near me?” Search Engine Optimisation (SEO), it’s bloody important for businesses hey? So what is it? SEO involves increasing the quality and quantity of online traffic to a business’ website through organic search results. SEO is important for businesses because being as close to the top of a search result …
“Sooo… Podcast?”
Podcasts have become hugely popular with individuals, with more people tuning in AND creating them. But what if businesses tapped into this digital marketing tool? More consumers are wanting to know the ins and outs of the business they are trading with. What’s the product journey? What’s the business doing for the community? You get …
“Fam, where we eating?”
Ask yourself this, “what is influencing where I am going to eat out?” Is it the reviews that you see online, advertisements, word-of-mouth or is it the Instagram-worthy shots of aesthetically looking food items you see on your timeline? There is no doubt that social media and especially Instagram has created a huge influence on …
THE AÇAÍ BOWL 