Podcasts have become hugely popular with individuals, with more people tuning in AND creating them.
But what if businesses tapped into this digital marketing tool?
More consumers are wanting to know the ins and outs of the business they are trading with. What’s the product journey? What’s the business doing for the community? You get what I mean.
What better way to put a face voice to a business than creating a podcast,
right?
Here are three reasons why businesses should be thinking of making a podcast.
- They create a sense of familiarity and community between the business and the consumer (listener).
Running a podcast can be a fun and simple way to share insights to your business and create a following of listeners. As I said before, it puts a voice to the business that consumers are engaging with.
2. It can contribute to your revenue stream.
Podcasts can be highly influential. If someone enjoys listening to your podcast, then they’re probably more likely to buy the product you promote.
3.It’s different.
In a globalised world, it’s getting more difficult to stick out as a business. Running a podcast is still unique enough that not a lot of businesses are doing it. It could be a great way to retain customers and build stronger relationships.
What do you think? Is it time for businesses to break out the microphone and head set and share their thoughts to the world?
Check out this list of cool Aussie business podcasts here.
THE AÇAÍ BOWL 
I agree podcasts are such a valuable tool for marketers to build relationships with consumers! I think their only going to get more important in the wold of content marketing especially with the new plans Google has for audio and its role in SEO – I wrote about these new developments here: https://miesorensen.wixsite.com/meerkatmedia/post/listen-up-google-is-making-podcasts-a-priority
Let me know what you think 🙂
LikeLiked by 2 people
It’s definitely becoming on trend. I’ll check it out, thanks for sharing 🙂
LikeLike
Love this!
LikeLiked by 1 person
Thank you! 🙂
LikeLike
Thanks for sharing your thoughts on business podcasts!
LikeLike
No problem, it’s an interesting topic!
LikeLike
I think it’s a little difficult for most businesses to justify the cost, time, and effort of developing a podcast if there is no demand or limited measured ROIs. I can see smaller companies who offer great content potentially thriving, but you definitely have to think about your corporate image and persona for the larger companies. I received an EDM from Village the other day and it turns out they’re doing podcasts now – which honestly, really surprised me. I’m curious to see if they’ll still be uploading podcasts a year from now.
LikeLike
How would you suggest small to medium businesses set themselves up for success with podcasts? Limited edition series seem to be the best way to go to ensure the organisation doesn’t set itself up for an ongoing commitment they aren’t prepared to see through. Do you think it’s possible to track the ROI, and how would you suggest doing so?
LikeLike