PART 1: Search SEO

Types into Google…”Best Açaí bowl near me?”

Search Engine Optimisation (SEO), it’s bloody important for businesses hey?

So what is it? SEO involves increasing the quality and quantity of online traffic to a business’ website through organic search results.

SEO is important for businesses because being as close to the top of a search result can seriously influence how often their website is being visited.

How do businesses improve their SEO? One way, is through On-page and Off-page optimisation.

On-page optimisation looks at the content that a business controls on their website. This can be boosted by increasing the density of key words on the page and occurrence of hyperlinks to other websites and platforms. Many more techniques can be found here.

Off-page optimisation refers to the measures taken outside the website to improve search rankings. A large number of inbound links from external and reputable websites is one way to do it.

As a young consumer, if I’m searching for a new product or service, I’m being pretty specific with my key words and I’m choosing one of the top results with good reviews. We’re talking over 4 stars.

So business’ really need to be thinking about the words consumers are likely to use when searching for their product and how they can increase traffic to their website.

You can find out more about SEO in digital marketing here. Let me know your thoughts below!

Tune into Part 2 soon where we look at SEO in Voice Search.