Let’s kick on from last week’s topic of Search SEO and move from the keyboard to the microphone.
Here’s what we know about Voice Search right now
Voice Search (VS) uses voice recognition tech allowing users to perform searches by speaking into a device. Most searches come from mobile devices, but we’re seeing a rising popularity in home assistant devices.
Simply, the increase in VS tech is going to increase the use of Voice Search. The newest version of Google’s assistant will be 10x faster than the current model and VS recognition is currently at 95 per cent accuracy.
VS is a rising SEO trend.
The key areas of Voice Search to be aware of
The user intent is different with VS. As opposed to finding information when doing a keyboard search (e.g. “how many Açaí bowls is too much to eat in one week”), people who use VS already plan to purchase the product. Instead, they’re looking to do something specific with the information given. Voice Search consists of action queries (e.g. “Where can I find an Açaí bowl near me”).
How to optimise your business for Voice Search
So, for websites, there’s a few key tips if you want to be on top. Your website needs to be fast, mobile-friendly and secure. There needs to be a strong emphasis on content readability aka websites should: have natural-sounding language, provide concise answers to questions and target long-tail key words. Stuffing your website with keywords isn’t going to cut it with Voice Search.
Websites need to be providing answers in relation to common action queries from users. Finally, website information needs to be constantly updated (opening hours, address etc). You’d be surprised how often this doesn’t occur.
This is a really exciting topic and there is so much more to explore with Voice Search, but I’ve run out of space. If you want me to delve deeper, LMK in the comments and I might follow up with another post later on :O
Also, want to say a quick thank you to those following and engaging with my blog 🙂
Here’s a GIF of me werkin’ to create content for y’all. #youtherealmvp
THE AÇAÍ BOWL 
I hate using voice search/siri/bixby/toyota voice, etc. because they can never seem to understand me! Maybe my accent is a little harder to decipher or I’m not pronouncing things right? Either way, I’ve given up! Cute gif though – I dig it!!
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The tech is getting better! Maybe you’ll find that you’ll be understood soon enough!
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I use voice search quite a bit, I find google is pretty accurate and it’s faster than typing something long on a phone. I wonder how it will advance to pick up others sounds/music/accents, the more data they collect the more it will improve I’m sure
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Yeah I definitely use it if I’m on the move as it’s way easier. You make a good point. TBH I’ve always been impressed with Shazam and will continue to be haha
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